Optimize your main service page SEO to generate more leads. A service page is the most important thing on a website. It can convert your visitors into customers. This could be one or many pages but the question is what to include on the main service page SEO website.
If it is well-optimized and ranks on SERPs, your main service page can directly connect the customer and the business owner.
What should be Included on the Main Service Page of the SEO Website for Maximize Conversions?
Whether you have an SEO website or any other website. It is essential to make service pages well-optimized so that you can get higher ranks and visibility.
To optimize a website for SEO success, one needs to follow the below-given process.
To improve the SEO of a website, make sure all the on-page SEO activities are applied to the service pages. Such as –
1. Clear and Compelling Headline
The main service page should have a keyword-based clear headline that anyone can understand about the service. Also, there should be more headlines about what is the service and why should they hire service from you.
Best Practices –
- The headline should be around 10 words
- Should be benefit-driven ( for example – Best SEO Services Agency in Area – Brand Name? )
- Can use power words such as Comprehensive, boost, grow, Best, etc)
2. Strong Meta Title and Description
Your meta title and description are displayed on the search engine result page. So, whenever you create keep in mind that the title should be under 55-60 characters and the meta description should be under 155-160 characters. It must be engaging so that CTR and rankings can be increased.
For Example –
Title – Affordable SEO Services for Small Businesses | Company Name
Description – Looking to boost your organic traffic? Our professional and affordable SEO services for small businesses help rank higher on Google. Contact us today.
3. Target Keyword Placement
Focus primary keyword and the other relevant keywords to optimize your service page based on the user intent. You should add keywords on the main core areas of the service page such as title, description, headings, images, and within content. Don’t just stuff them, do proper optimization and keep the density in mind.
Things to consider when targeting keyword placement –
1. Title Tag – Include your main keyword within 55-60 characters, more than that will not be visible and impact your CTR.
2. Description Tag – Make an appealing meta description with the primary keyword within 155-160 characters to increase your click-through rate.
3. H1 Tag – This is one of the most important tags of the website that tells users and sends signals to search engines on the main topic of your page.
4. Keyword Density – Target your keyword all over the page but don’t do keyword stuffing and make density between 0.5% to 2% max.
4. High-Quality and Informative Content
Content is the key to success on online platforms. A well-written SEO service page needs to be optimized not just with the keywords, but it should be informative, engaging, and relevant to the target audience. There should be solutions for the customer’s pain points.
Include it on your main service page SEO website-
Service Details: Clearly mention your services and offers, benefits, and how this service can solve customers’ problems.
Case Studies or Testimonials: Include the successful case studies and testimonials shared by the clients.
FAQs: Address commonly asked questions with answers to the customers.
Content-Length: The longer content with full-depth analysis with customer intention gets a higher rank on SERP. Ideally, try to make at least 1500-2000 words on your main service page.
5. Content Structure:
Headings – Use more headings to break up the content with the LSI keywords for better SEO performance.
Bullet points and numbered lists – A clearly visible content structure is appreciated by the user and search engine. User bullet points and numbered lists for better performance.
6. Call-to-Actions (CTAs)
Every service page should be optimized for the call-to-actions. There should be many ways to submit a lead for the customer in order to keep in mind the best user experience. Could be filling out the form, booking a consultation, free consultation, PDF, or call option.
- Create actionable language for CTA such as contact us, get started, and request a free quote.
- Place CTA on the multiple areas of your main service pages.
- Make CTA buttons clearly visible.
7. Internal Linking
Internal links help pages rank higher on search results. Include internal linking from your blog pages to your main service page to improve SEO. It helps visitors as well to land on the right page to learn about the service if they landed on your blog page first.
Best Practices to include internal links-
- Link to related service pages, case studies, or blogs.
- Ensure that you are making anchor text descriptive with relevant keywords.
- Don’t use anchors like click here, read more, etc.
8. Trust Signals
Trust is also one of the major factors when someone lands on your website or main service page. They want to be sure that the website is trustworthy. Also, search engines endorse the pages that have high trust scores.
Client Logos: Display your major clients on the pages you are a partner with.
Certifications: Add your certifications or awards on the website.
SSL: Ensure that your website has SSL certifications and it is working on HTTPS properly.
Accreditation Badges: Display if your website is affiliated with any organization.
9. Visuals and Media
Deliver the best user experience to the visitors by adding images and videos about the service. Users love those content that has relevant images and videos to better understand the service.
10. Effective Visual Content:
- Use high-quality images for content and can add animations as well.
- Use video to explain about the service and results.
- Add a detailed infographic that tells everything about the service and benefits.
11. Mobile Optimization
The main service pages or the complete website should load easily on mobile devices. Hence, this is very important to optimize a website for mobile users. Google now uses mobile-first indexing and it means the mobile version will be prioritized for ranking.
- Ensure that the page is responsive and loading properly.
- Keep loading time under 2 secs.
- Use mobile-friendly CTA to increase the conversion rate.
12. Schema Markup
Schema markup is an advanced SEO technique that is implemented in the focused areas. It can also enable rich results like star ratings, FAQ snippets, and service information to appear directly on SERPs.
Where to include
- Add schema to your local business.
- Add schema service pages, contact details, and the brand name to highlight them.
- Add schema to frequently asked questions.
13. Fast Page Load Speed
Page speed is now an SEO ranking factor for Google. Ensure that your service page loads quickly with all the objects. Optimize images, JS, and CSS, use CDN, and minimize HTTP requests.
14. Optimize URL Structure
Your main service page URL should be clean, descriptive, keyword-based, service-based, and short in length. It should not be complex and messy.
For example –
Complex and bad URL – www.abc.com/category/seo/offpage/?p=1234?
Good URL – www.abc.com/seo-services/
Is the Main Service Page Supposed to Rank?
Yes, a main service page is supposed to rank on search engines, and it plays a critical role in attracting potential customers and leads to your website. It is optimized for the targeted keywords with user intent about the service you are offering.
Why Should Your Main Service Page Rank?
It should rank because it is optimized to get leads and conversions.
Primary Entry Point for Users: A well-optimized service page is the primary entry point for users to your website. If it ranks well you can get more traffic to your whole website and other pages as well.
Conversion-Oriented: Unlike blogs and other content a service page is designed to get conversion. If it is well optimized and ranks on serp can get you more customers.
SEO Value: Service pages are made with the commercial intent. It means searchers are looking for an action-to-buy service. Rankings on these pages can drive high traffic and potential customers.
Relevance to User Queries: These pages are designed to target the pain points or certain queries for example local SEO services, SEO agencies in the country, etc. When optimized it gives a search engine signal that this page is more relevant to the user search query.
Brand Visibility: Ranking your main service pages can enhance your brand visibility. The higher it ranks means your chances are higher in the industry to build a authority and credibility.
Conclusion
I hope I have cleared the answer to the question of what to include on the main service page SEO website. You can include these above things on the page and get higher visibility, traffic, and rank. Your conversion will depend on your authority and branding as well.
Also, you are just not to rely on the on-page SEO only. A strong backlink strategy is also required to get high results and for better performance. If you want to know more about SEO services or want to consult anything with TopMostBlog, you can directly reach out through email.
Frequently Asked Questions (FAQ’s)
1. What is a service page on a website?
A service page on a website explains the specific services a business offers. It describes what the service includes, how it benefits the customer, and any other details the customer should know before choosing the service.
2. What are on-page SEO services?
On-page SEO services focus on optimizing individual pages to rank better in search engines. This includes improving content quality, keyword placement, headings, images, and meta descriptions, all aimed at making the page more appealing to both users and search engines.
3. How to optimize a service page?
To optimize a service page, use clear keywords in headings, include a call to action, add internal links, and make sure the page loads quickly. Also, use simple language to explain the service and add unique content that sets the page apart.
4. What is the most important page on a website?
The homepage is often the most important page, as it’s the first impression visitors get. It should clearly represent your brand and guide users to other pages, like services, contact info, or products, so they easily find what they need.
5. What is the main difference between a web page and a web service?
A web page is a specific page on a website showing content for users to read. A web service, on the other hand, is an online program that allows two applications to talk to each other and share data, often working in the background.
